Negative media coverage about sugary baby food pouches caused branded baby food sales to fall sharply. This is a clear real-world example of demand shifting left, with useful links to substitutes, information failure, elasticity and government intervention.

GLP-1 weight-loss drugs such as Wegovy, Ozempic and Mounjaro are already changing demand in food, drink, beauty and health markets. This article explains how they provide a real-world A-Level Economics example of demand shifts, complements, behaviour change and cross elasticity of demand.