About Richard

After graduating from the University of Warwick with a BA in Economics and completing my PGCE, I began my career teaching Economics in both the state and independent sectors, including Westminster School. During this time, I also completed an MSc in Economics at the University of York, deepening my understanding of the subject while continuing to teach.

Wanting to apply Economics beyond the classroom, I moved into professional economics and econometrics. My career included roles at Transport for London, where I communicated economic analysis to local authorities and other stakeholders; J. Walter Thompson, one of the world's largest advertising agencies, where I worked as an econometrician; and IWS, an Australian government-funded organisation, where I worked as an economic analyst.

I later founded and grew my own market research consultancy, spending more than 25 years helping organisations understand people, markets and decision-making. Over the years I worked with clients including the Scottish Government, Welsh Government, L'Oréal, Diageo and Unilever, designing research, interpreting evidence and helping organisations make better decisions. I also delivered professional training, helping clients develop their understanding of research methods, data interpretation and evidence-based decision-making.

Today, I've chosen to combine everything I've learned throughout my career. My teaching draws on academic study, classroom experience and decades of applying Economics in government, business and consultancy.

I believe students achieve their best results when they understand not just what happens in Economics, but why it happens. By combining clear explanations, real-world examples and strong exam technique, my aim is to make Economics more engaging, more memorable and easier to apply in examinations.