Negative media coverage about sugary baby food pouches caused branded baby food sales to fall sharply. This is a clear real-world example of demand shifting left, with useful links to substitutes, information failure, elasticity and government intervention.

Celebrity influence can shift demand by changing consumer tastes, brand image and perceptions. This A-Level Economics example looks at David Beckham, Tudor watches, Cristiano Ronaldo and Coca-Cola to show how demand can rise or fall.

GLP-1 weight-loss drugs such as Wegovy, Ozempic and Mounjaro are already changing demand in food, drink, beauty and health markets. This article explains how they provide a real-world A-Level Economics example of demand shifts, complements, behaviour change and cross elasticity of demand.